For every proposal, we begin by spending time with the Sales Executive or Account Manager and other team members who have client knowledge. We analyse the sales opportunity and draw out the client's real issues.

From this, we create a plan for building an effective response for your client that:

*    Determines a logical proposal structure

*    Contains truly customer-focused text

*    Includes a compelling Executive Summary

A logical proposal structure
RFPs and ITTs usually dictate the structure but it’s important to be concise and logical. Defining your structure early avoids a rising page count and helps you write more concisely. All too often, proposals provide two pages where one paragraph will do – with pages of irrelevant text. We help with structure right from the start.

Truly customer-focused text
You have hundreds of words about your organisation, but what about the client’s organisation? The client wants to know how you will benefit his business. He wants to know if you understand his predicament. Why he should choose you rather than your competition. We help write material that has real meaning for the client.

A compelling Executive Summary
An Executive Summary must be concise and targeted at the decision makers. The real decision maker in your client organisation may not be the day-to-day contact or whoever issued the RFP. We will help you create an Executive Summary with clear and compelling reasons for the decision maker to choose you. 

*    Document management

*    Editing and proof reading

*    Page layout and design

These elements can be applied to other business communications. Want to find out more about what we can do? Contact us today.